Stoic Tools takes a deep dive into the job of professional bartending as we look to address the physical strain of the work in order to offer solutions that reduce pain and discomfort and in turn increase career longevity.
Since the creation of the cocktail, the tools used to make drinks have changed little beyond aesthetic-driven redesigns. During Prohibition bartending lost significant ground as a booming trade and it never truly recovered until now. More people are looking to bartending as a lifelong career, and with that, the need for trade-level tools is essential. The public nature of bartending puts the spectacle above the physical health of the workers so they suffer in silence. That’s where Stoic Tools come in!
Designed by bartenders, with bartenders, for bartenders.
See the journey on Instagram: @stoictools
User Engagement
In order to engage with the users I went to Victoria, BC, where I had previously spent eight years bartending professionally in high-end cocktail bars. The goal was to better understand the advantages and challenges of their workspace and their tools so that this information could move the design forward through the co-creation of solutions. Read more about Stoic Tools: Co-Design Workshops